Tuesday, May 1, 2012

Bomb Lager provides a surprising amount of bang for the buck

By Chuck Mobley

  Bomb Lager comes in unique, stylistic cans, but its biggest selling point is its price - $6.49 for a six-pack.

  For that, you get a light-colored, light-bodied Bavarian Helles, which is German, sorta, for lawn-mower beer. Bomb Lager quenches your thirst and allows you to keep the lines in the lawn straight.

  Its flashiest element is the can. According to Bomb Lager’s website, it was designed by “Billy The Artist,” who certainly looks as though he’s tried a beer or two. The beer itself, though, is solid, rather than flashy. 

  First brewed in the late 19-th century, Bavarian Helles beers are traditionally pale and delicate. Bomb Lager certainly fits that description. It’s got a pleasant hint of citrus and a smooth easy finish. Think of it as a Bavarian session beer.

  Its ABV (alcohol by volume) is apparently a tightly-held secret. It was not listed at Bomb Lager’s website, nor at beeradvocate.com. Ed Annette of Habersham Beverage, who knows a good bit about beer, guessed that it was probably 4.7 or 4.8 percent.

Buy this if: Your primary consideration for beer purchase is the price, or, you mow the lawn often.

Leave it on the shelf if: You’re looking for a bold, intense beer.

Stats and Sites: $6.49 for a six-pack at Habersham Beverage; grade a 79 by beer advocate.com (based on 11 reviews); go to bomblager.com for more information.

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